Search results for " cruise ship"

Promoting cruise ship as 'tourist destination' on Television: the case of Italy

2019

Destination image is one of the elements that most affect tourists’ decision-making processes (Baloglu and McCleary, 1999). Since a distinctive image can differentiate a destination from its competitors, destinations usually compete also via images (Urry, 1990). In this regard, cruise tourism is no exception, since “image is what sells cruises” (Klein, 2002). Over the past 30 years this has led to significant growth in advertising activities aiming to promote the cruise ship “as the destination in itself” (Wood, 2004). Similar trends can be observed among Italian cruise lines as well. Among different types of promotional texts, the importance of the visual ones in shaping the ways tourist r…